Draft for review. Not sent, not live.
Movra × Movita Health
For Tawnya O'Keefe and Mel · Movita Health

Getting Movita going on Movra

Everything in one place. Tawnya, the first tab is how Movra works for Movita and what it costs. Mel, the second tab is the setup, step by step. The third is an invitation to the North Idaho Health Cup.

1 · For Tawnya 2 · For Mel 3 · Health Cup
October 2026 · Austin Paulsen, Movra
Part 1

For Tawnya

How it works Pricing What changes Switching to Solo
How it works

You set the plan. They do it at home. You see how it's going.

Movra is two pieces: the Movra app on your patient's phone, and your dashboard at dashboard.movra.app.

  1. Your patient downloads the Movra app. They scan Movita's QR code at checkout, or get an email invite.
  2. You give them their program. Pick it in the dashboard and it shows up in their app.
  3. They follow it at home. Each exercise has a video, and they check it off when it's done.
  4. You see who's keeping up. The dashboard shows each patient's adherence, when they were last active, and who's falling behind.
The dashboard's patient list, showing each patient's adherence and when they were last active
Your patient list. Each patient's adherence at a glance.
A home program in the Movra app, with a Mark done button on each exercise
What your patient sees on their phone.
Pricing

One flat plan, plus $5 per patient

You pay for the dashboard once a month, and $5 a month for each patient using the app. Patients pay nothing.

$149
Solo plan, per month
Your dashboard, your team's logins, and all your patients' programs.
$5
Per patient, per month
Paid with tokens. One token covers one patient for one month.
10 free
Tokens to start
Your first 10 patient-months are on us.

How tokens work

  • 1 token = 1 patient for 1 month = $5.
  • When you invite a patient, one token covers them.
  • Buy more from the Tokens page whenever you need them.

It keeps itself running

Auto top-up is on. When your tokens run low, it buys more on the card you saved, so no patient loses access in the middle of their program. You can turn it off on the Tokens page.

For example: with 30 patients on the app, that's $149 + (30 × $5) = $299 a month.
What changes from today

Patients stop paying. Movita covers them.

  • Patients no longer pay a $10 monthly app subscription.
  • Movita covers each patient with tokens instead, at $5 a month.
Switching to Solo

Nothing for you to click

We move your current plan over to Solo for you, on the card you already have on file. Your old plan ends at the same time, so you're never billed for both. Your first month of Solo is free; after that it's $149 a month.

Part 2

For Mel

1 · Log in 2 · Upload patients 3 · Invite one patient 4 · Check progress 5 · QR sign-up Printables Need help?
Setup

Five steps, in order

Do steps 1 and 2 once. Steps 3 to 5 are your day to day.

1

Log in and turn on two-step login

  1. Go to dashboard.movra.app and log in with the email Movra invited.
  2. A box will say Two-factor authentication is required. Click Enable MFA now. It opens Settings, Security. Click Enable MFA there.
  3. Put an authenticator app on your phone, like Google Authenticator, Authy or 1Password.
  4. In the app, add an account and scan the QR code on the screen.
  5. Type the 6-digit code from the app and click Verify & Enable.
  6. Save your backup codes, tick I have saved these codes in a secure location, then click Done.
From now on, you'll type a code from your phone each time you log in. Movra holds patient health information, so every clinic login needs this. If the box doesn't pop up, go to Settings then Security and click Enable MFA.
2

Upload your patient list

  1. Click Patients on the left, then Bulk upload.
  2. Click Download template. It's a spreadsheet with three columns: email, fullName and locationId.
  3. Fill in each patient's email and full name. Leave locationId blank.
  4. Save it as a CSV, then click Choose CSV file and pick it.
  5. Check the list. Each row should say Valid.
  6. Click Invite (it shows how many, like Invite 42 patients). Each patient gets an email to join.
Good to know: each patient uses one token. If you have fewer tokens than patients, the extra rows won't go through, so top up first. Up to 200 patients per file. Uploading the same file twice never charges twice. Leave Add to approval queue first off.
The Bulk upload patients box, with four rows marked Valid and an Invite 4 patients button
3

Invite one patient

  1. Click Patients, then Invite Member.
  2. Type their full name and email, and pick the location.
  3. Turn on Cover with tokens.
  4. Click Send Invitation.
Always turn on Cover with tokens. If it's off, the patient gets an email asking them to pay $10 a month.
The Invite Member box with Cover with tokens turned on
4

Check progress

  1. Click Patients. The Adherence column shows how much of their program each patient is doing, and Last Active shows when they last opened it.
  2. The At Risk count at the top shows who's falling behind.
  3. Click View on a patient, then the Messages tab, to send them a note.
The top of the patient list: Bulk upload and Invite Member buttons, and the Active and At Risk counts
5

Sign patients up at checkout

Keep Movita's QR code at the front desk. At checkout, the patient scans it with their phone camera and signs up right there.

  1. They scan the code. A Join Movita Health page opens on their phone.
  2. They type their name and email, then the 6-digit code we email them.
  3. They show up on your Tokens page under Pending approvals. Nothing is charged yet.
  4. Click Approve. That uses one token and gives them the app. Approve several at once by ticking them.
Get the code from Tokens, then Generate QR code. Print it and tape it by the register.
Only use the QR code from the Tokens page. The one on the Locations page asks patients to pay $10 a month.
Movita Health's QR code for patients to join
Movita's sign-up code. Posters, a counter sign and cards are in Printables below.

Printables for the front desk

All three use Movita's sign-up QR code from step 5. Open one and click Print.

Sign-up poster preview
Wall posterLetter size
 Counter sign preview
Counter signHalf-letter, for the register
 Take-home cards preview
Take-home cards10 per sheet · cut and hand out

Need help?

Stuck on a step, or something looks off? Email me and I'll sort it out with you.

Austin Paulsen, Movra
austin@movra.app

Part 3

The North Idaho Health Cup

How it works Be a Cup Partner For your office Posts
How it works

Eight weeks, company against company

A health challenge for companies across North Idaho this winter. Each company plays for a local cause, and the Movra app keeps score.

How the Health Cup works (80 seconds, with sound).
Jan 4 – Feb 28
Winter 2027
Eight weeks. Kickoff Day is January 9; the finale is March 4.
Per person
Active days per person
Companies are ranked by active days per person, so a small shop can beat a big employer.
Every week
Weekly standings
People log in the Movra app. Standings post every week, and every company plays for a local cause.

More at northidahohealthcup.com

The invitation

Be a Cup Partner clinic

It's free. Movita offers Cup players something real, like a free screen or a short talk for a company team, and shares the Cup with your patients.

What Movita gets

  • Recognition as a Cup Partner, with your logo on the Cup site
  • A way in with the local employers taking part
  • A results report in March: how many people the Cup reached in your town

How it stays clean

  • No money passes between Movra and Movita for referrals.
  • No player data comes to you. People choose to use your offer.
  • Your offer stays general and open to everyone.

Perks are listed on the Cup site by December 1. You can also enter a Movita team; entry is separate from the partnership.

For your office

Something to put up

A poster for the waiting room. Patients scan it to enter their company in the Cup.

Health Cup poster preview
Health Cup posterLetter size · open and print
Posts ready to go

A carousel and a reel to post once you're in

Five slides on what the Cup is, with Movita's logo. Post them in order on Instagram and Facebook. Tap a slide to see it full size.

Slide 1 of 5: Movita Health is a partner in the North Idaho Health Cup Slide 2 of 5: eight weeks, company vs company Slide 3 of 5: a small shop can win Slide 4 of 5: every company plays for a local cause Slide 5 of 5: bring the Cup to work

Download all 5 slides (.zip)

A reel to post

18 seconds on the Cup and Movita. One copy has music; the silent one is for adding a trending song in Instagram.

Download the reel Download it silent Download the cover

The same captions below work for the reel.

Instagram caption

We're proud to be a partner in the North Idaho Health Cup this winter!

From Jan 4 to Feb 28, workplaces across North Idaho go team against team, and every company plays for a local cause. Companies are ranked by active days per person, so a small shop can beat a big employer.

Want your workplace in? Founding entries close Nov 6. Find the link in our bio, or ask us at your next visit.

@northidahohealthcup

Facebook caption

We're proud to be a partner in the North Idaho Health Cup this winter!

From Jan 4 to Feb 28, workplaces across North Idaho go team against team, and every company plays for a local cause. Companies are ranked by active days per person, so a small shop can beat a big employer.

Want your workplace in? Founding entries close Nov 6: northidahohealthcup.com/enter
One ask: on Instagram, add @northidahohealthcup as a collaborator when you post, so it shows on both pages. Change any of the words you like.